While Cosmopolitan may have pushed at the far edges of women's magazines, Playgirl went over the line in its effort to bring a newly blossomed feminism to the realm of popular reading material. Although Helen Gurley Brown's Cosmopolitan had featured the first nude male centerfold, Playgirl, first published by Douglas Lambert and edited by Marin Scott Milam, was more of a female counterpart to Playboy. With its appearance on the stands in May 1973, Playgirl magazine became the first magazine for women to focus on men.